Project Overview

Client

Night Nation Run (formally Nocturnal Lands) was founded in 2013 as the world’s first running music festival. The journey winds through an illuminated racecourse with multiple on course DJ stages and culminates with an explosive main stage after party featuring top DJ’s & celebrity guest performers.

Over 1 million people across 50+ US and Global cities have become a member of the Night Nation.

Objective 

Increase event registrations.

Strategy 

Create and manage a social media advertising campaign 

Tactics

I. Analyze previous campaign performance

II. Increase ad campaign ROI through optimization of ad creative, targeting, and remarketing 

III. Develop social media post strategy for event launch